Selected Projects

AI-assisted creative strategy. Turned an invisible growing technique (aeroponics), a real differentiator in the category, into a visual story that helped the brand stand out.

Brief-led campaign anchored on Romaniuk's Distinctive Brand Assets framework. 17.3M impressions, 105% of goal.

Three weeks of digital ethnography on the "Hot Couch Guy" helped to inform value cannabis brand that launched and stayed.

Brand architecture and always-on social framework for the first pre-milled cannabis brand in Canada. +776% organic impressions.

Heritage partnership activation. Practical tradition overrules borrowed aesthetic.